Founded in March 1927, referred to as "Pride of the Valley," dominated Tulare's downtown skyline for more than 50 years. During its heyday, the theatre provided entertainment for thousands of Tulareans and coveted jobs for hundreds of the town's youth. High school girls competed for the chance to work as an usherette, complete with a cute uniform. Saturday matinees featured the Mickey Mouse Club. Serials were also a popular Saturday feature, with the heroine in a terrible predicament at the end of each week's episode. Bob Hope, Bing Crosby, Roy Rogers and Roy's Horse Trigger, all made personal appearances. Located at the South-West corner of Tulare Avenue and L Street. It was demolished in 1979.